34-Year Marine Fuel Leader Refreshes Global Image to Reflect Proactive Leadership and Continuous Improvement

Hong Kong – November 4, 2025 – Chimbusco Pan Nation (CPN) today announced the launch of its comprehensive rebranding, marking a pivotal milestone in its 34-year journey as a global leader in marine fuel supply and bunkering solutions.

Founded in 1991 with a single barge in Hong Kong, CPN has evolved into the market leader in Hong Kong physical supply, China’s top marine biofuel seller, and one of the world’s leading bunker traders, operating from nine global offices.

To better align its brand with its dynamic, forward-thinking capabilities, CPN is embracing continuous improvement as its core edge — anticipating trends, preparing strategically, and seizing opportunities to lead the way.

“We are not only responding to change, but we also anticipate it,” said Mr. Calvin Chung, Director of CPN. “This rebranding campaign is about aligning our identity with our core strength: continuous improvement. We are made to evolve, and we enable our clients to do the same with us.”

Key Elements of the New Brand

·       New Logo: The bold, dynamic "CPN" lines evoke maritime navigation routes, symbolizing CPN’s 34-year journey of exploration and progress. They represent supplied energy powering client voyages; the cyan upward arrow signals forward momentum, leading clients onward and underscoring endless evolution.

·       New Tagline: “MADE TO EVOLVE” It captures CPN’s decisive advancement with insight, shifting ahead of market demands to guide partners through obstacles, opportunities, and sustainable futures.

·       Refreshed Brand Story: From operating a single barge in 1991 to a global force in conventional and alternative fuels, CPN’s development has been guided by five core values: Reliability, Pragmatism, Forward Thinking, Achieving Excellence, and Partnership.

·       Mission: CPN constantly evolves to provide clients worldwide with reliable and advanced bunker solutions that empower seamless growth.

·       Vision: To become the premier global bunkering companion, establishing benchmarks in efficiency, sustainability, and reliability.

A 30-second brand video showcasing CPN’s evolution, new visual identity, and commitment to progress is now live.
Watch the video: https://youtu.be/W7Y1kaARsc0

About CPN

Since 1991, Chimbusco Pan Nation (CPN) has empowered clients to confidently voyage across oceans, starting as a single-barge operation in Hong Kong with bold ambitions to lead the bunkering industry and set its standards.

Over 34 years, CPN has grown into a premier supplier, global trader, and alternative energy leader with a robust international team across nine offices. Guided by core values: reliability, pragmatism, forward-thinking, excellence, and partnership. CPN pursues excellence to drive evolution, providing the best support to progress in an ever-changing world.